Messaging can be valuable for businesses where customers need quick answers. The goal should be useful communication, not unwanted messages.

Get permission

Only send promotional messages to people who have agreed to receive them, and make it easy for people to stop receiving messages.

Share useful information

New products, availability updates, appointment information and important announcements can be more useful than constant promotional messages.

Respond quickly

If customers use messaging to ask questions, clear and timely responses can improve their experience.